Powering a new job search engine for military veterans

(Cross-posted on the Inside Search blog and the Public Policy blog)

Earlier today, President Obama spoke about the importance of helping returning military veterans find work. Thousands of businesses have committed to hiring military veterans and families and as part of this nationwide effort, starting today, job seekers can visit the National Resource Directory (NRD) to search more than 500,000 job openings from employers around the country.

We have been working with the U.S. Department of Veterans Affairs to provide a customized job search engine for the NRD, using Google Custom Search technology. This custom search engine uses the power and scale of Google search to constantly crawl the web, looking for JobPosting markup from Schema.org on sites like simplyhired.com to identify veteran-committed job openings. An employer can easily add a job posting to NRD simply by adding that markup to their own web page. As pages are updated or removed from the web, they’re automatically updated and removed from the system, keeping the available job postings on NRD fresh and up to date.

If you’re an employer, you can find more information on how to participate on nationalresourcedirectory.gov. In addition, organizations such as local veterans groups can help people find jobs by adding a veteran-committed jobs search box to their websites.

We’re happy to contribute to this important initiative and hope businesses use this opportunity to connect with veterans seeking employment.

Posted by Christina Chen, Product Manager, Custom Search Team

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ZombieBooth Full APK

Requirements: Android 1.6 and up

How would you look as a zombie?! What about your friends?
ZombieBooth is a fun way to instantly make your face into a 3D, animated zombie!

CUSTOMIZABLE 3D ZOMBIES!

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Renaissanse Blood THD v1 0 Apk

Renaissanse Blood THD v1.0 Apk

Requirements: Tegra 3, Android 2.2 and up
Overview: Da Vinci is dead. Find the final blueprint that he left behind...at all costs.

Now it’s up to you and the heroes of the Renaissance to find the final blue print that he left behind.

Renaissance Blood THD is a first-person shooter that takes place in the Renaissance era. Developed specifically for the NVIDIA® Tegra 3® chip and the Unreal Engine, this visually stunning action-packed thriller dares to raise the bar for shooting games on all platforms.

Immerse yourself in a world where science and alchemy set the rules, and battle your way through a slew of mobs with spectacular weapons inspired by Da Vinci’s inventions.

Key Features:
– Designed specifically to take full advantage of devices using NVIDIA Tegra 3 quad-core mobile processor with its 4-PLUS-1 quad-core CPU architecture that delivers outstanding performance and amazing battery life, plus a 12-core GPU, to deliver up to 5x the performance of the worlds first dual-core processor, Tegra 2.
– Intuitive controls for players of all levels
– Dynamic character lighting and gamma correction for realistic light calculations
– Interactive scene objects using advanced physics simulations

APK:
http://turbobit.net/lnxga99tjonk.html
http://extabit.com/file/27b3h9m8npah4
https://www.rapidshare.com/files/157..._crd_tag3r.apk
http://jumbofiles.com/sx0dfnmjq0ik/R...tag3r.apk.html
http://www4.zippyshare.com/v/66660228/file.html

SD Data:
http://extabit.com/file/27b3h9m8pkz6w
https://www.rapidshare.com/files/403...od_Trekest.rar

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SPB Time Full APK

Requirements: for Android version 2.1 and higher

SPB Time is an advanced, skinnable time toolbox for your Android phone. Analog and digital clock modes, World clock, timers and stopwatches, and advanced alarms. A lot of time-related functions in this worlds bestselling application!


Features:

- Analog and Digital clocks
- Classic, Bio and Paranoid alarms
- 6 Homescreen widgets
- World time
- Moon phases
- Stopwatches
- Timers
- 30+ FREE themes
- Online skin catalog

Whats in this version:
Fixed bug with widgets on Android 2.1
Fix for displaying next alarm widget after Shell 3D restart
Time database updated
Fixed problem with classic and bio alarms
Other bugfixes

More Info:

https://market.android.com/details?id=com.softspb.time

Download

FSC | FS

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Zombie City Full APK

Requirements: Android 2.0 and up


Only you are the one survivor in the city that all died.
You have to survive from zombie who are trying to attack you, use your weapons and pops to kill the zombies.



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Experience the tsunami affected areas of Japan through Street View

Back in July, we announced our initiative to digitally archive the areas of Northeastern Japan affected by the March 11 earthquake and tsunami. Today, we’re making good on that promise—after driving more than 44,000 kilometers through the affected regions, 360-degree panoramic imagery of those areas is now available through the Street View feature in Google Maps. The images can also be viewed via a special website called “Memories for the Future,” where you can easily compare before and after shots of the towns changed by these events.

A virtual tour via Street View profoundly illustrates how much these natural disasters have transformed these communities. If you start inland and venture out toward the coast, you’ll see the idyllic countryside change dramatically, becoming cluttered with mountains of rubble and debris as you get closer to the ocean. In the cities, buildings that once stood proud are now empty spaces.

View Larger Map

In the bottom left corner of each image you’ll also see a month and year that tells you when a particular photograph was taken. When looking at images of the magnificent cities side-by-side with images of the ruins left in their place, this additional context demonstrates how truly life-changing this tragedy has been for those who live there and witnessed the destruction of their homes, neighborhoods and even entire districts. This timestamp feature has been the most requested Street View feature for the last few years, and it is now available on Street View imagery worldwide. Professionals such as historians, architects, city planners and tourism boards—as well as regular users including travelers and home-buyers—can now get a sense of how fresh the online photos are for a locations that interests them.

In the case of the post-tsunami imagery of Japan, we hope this particular digital archiving project will be useful to researchers and scientists who study the effects of natural disasters. We also believe that the imagery is a useful tool for anyone around the world who wants to better understand the extent of the damage. Seeing the street-level imagery of the affected areas puts the plight of these communities into perspective and ensures that the memories of the disaster remain relevant and tangible for future generations.

Posted by Kei Kawai, Senior Product Manager, Street View

(Cross-posted on the Lat Long blog)

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UCBrowser v7 9 For Symbian Java And v7 8 For Android

UCBrowser v7.9 For Symbian,Java And v7.8 For Android

Its An Extremely Powerfull Mobile Browser From My Pount Of view ,Its Download Manager Is Amazing....Cant Leave UC atanytime....Its even Usable at night with Night Mode ...
And The Bills For my Internet Plans Also decreased Because Of the Server Compression Technology....I think You should Atlease Give a try And You will never Leave UC again..

Each releasing of UC Browser always earns a lot of amzing screams.Now the 7.9 for Java/symbian appeared in your eyes.
UC is keeping concentrating itself to solve the main problems of users and improve user experience per time.
I think that’s why Ucweb already has 200 million users around the world and keep attracting new users every day.Let’s experience the new7.9 by ourselves.

1. Taking care of your eyes- Auto Notification between night mode and day mode.
UC Browser is more than a browser, sometimes she exists as a babysitter.
It notices u to swith ‘Day mode’ and’ Night mode’ intelligently according to the time.Everything UC has done is for taking care of users.

2. Browsing whenever and wherever –more powerful bookmark
Plenty of people are anxious about the missing of their bookmark they’ve collected for a long time.Now the bookmark backup remove ur worry.
u can download it to the local place and never miss again.

3. Filling the Laguage gap
Users of UC Browser are still increasing and covered 145 countries, 200 million. We try our best to take care each user with different language.
a. Language pack for Java, You can select language during installation.
b. More than English and Russian ,Arabic, farsi and Urdu are supported to apear.In the near future,there is increasing number of languages will be supported.

Besides,We do more in detail. Coz we know,Details lead to success.
• Smooth ur browsing experience
a. Fixed access connection timeout error : Fixed timeout problem during webpage browsing.
b. Fixed image loading failure : Fixed timeout error in loading image.
c. Optimized Cache management : Cache will be adjusted automatically. You don’t need to reset and clear Cache manually anymore.

• Make ur eyes more colorful
a. More Pic formats are supported. The new WebP image is near 40% smaller than jpeg image of similar quality.

That’s UC Browser 7.9 for Symbian /Java brings to u.What surprise Ucweb will bring to u,Let’s look forward. QHYJN4QEBU8J

Mediafire Pass : GudangApps


Miror Download Miror Download 2

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Text Bomber for Android

Text Bomber for Android
In a previous post Ive ever shared about SMS Bomber Application for Android and on this occasion I still will share about SMS Bomber but did not use the same application, ie using the Text Bomber application.

This application is an application whose function is still the same as the application of SMS Bomber, send an SMS that is as much as possible with a single touch. With this application Bomber Text you can send SMS as much as possible to one destination number without having to painstakingly send many - times. But unfortunately this application is not able to MultiContact, which is sent to multiple phone numbers, but only one phone number only.

For applications Text Bomber is a little different from the first application that I share some time ago, namely SMS Bomber. Features for this one application there is little development in comparison with SMS Bomber, but there are also bugs that we can not take directly from the contact phone number to us.




Mirror Download

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Plants vs Zombies v6 0 Apk Data Android

Stem a zombie attack on your Android! Get ready to soil your plants in the hit PopCap® game! A mob of fun-loving zombies is about to invade your home, and your only defense is an arsenal of 49 zombie-zapping plants. Use peashooters, wall-nuts, cherry bombs and more to slow down, confuse, weaken and mulchify 26 types of zombies before they can reach your front door.


Each zombie has its own special skills, so you’ll need to think fast and plant faster to combat them all. But be careful how you use your limited supply of greens and seeds… as you battle the fun-dead, obstacles like a setting sun, creeping fog and a swimming pool add to the challenge. The fun never dies!

Game Features
• Conquer all 50 levels of Adventure mode — through day, night and fog, in a swimming pool and on the rooftop
• Battle 26 types of zombies including pole-vaulters, snorkelers and bucket-heads
• Earn 49 powerful perennials and collect coins to buy a pet snail, power-ups and more
• Open the Almanac to see all the plants and zombies, plus amusing “facts” and quotes
• Collect 10 fun-dead achievements
• Enjoy all the zombie-zapping fun of the hit PC/Mac game — fully optimized for Android!
• Hilarious graphics, great soundtrack and a bonus music video

Language Support: English, French, Italian, German, Russian, Spanish, Simplified & Traditional Chinese

Requirements:
• Supports HVGA, FWVGA-WVGA and qHD resolutions.
• Requires Android 2.2+
• Features may vary by mobile device

Copy data folder to SDcard/Android/Obb
Click Here To Download

APK File
Direct Download Link - Direct Download Link

SD Data Files
Direct Download Link - Direct Download Link

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Monsters University v1 0 0 Apk Android

WELCOME TO MONSTERS UNIVERSITY! SCHOOL IS NOW IN SESSION WITH THIS OFFICIAL MONSTERS UNIVERSITY MOBILE GAME!

Let the scary out in 2 exciting games based on the Disney•Pixar film “Monsters University,” and prove you’re the ultimate scarer! Prep for more Scare Games to come in future updates!


Catch Archie:
• Get a hold of Archie the Scare Pig, the squealing mascot of Monsters University’s rival school, Fear Tech, in this thrilling game!
• Chase Archie in 30 exciting stages, and tire him out to win each stage!
• Swipe to jump, slide, and dodge tricky obstacles throughout campus!

Toxicity Challenge:
• Compete in the first scare game event of the year, and put your agility skills to the test!
• Race against the clock, and run through the sewers before time runs out.
• Watch out for the stinging glow urchins that will sting and slow you down throughout all 30 stages!

Other Monstrous Features:
• Play as 3 of your favorite monsters: Mike, Sulley, and Squishy.
• Level up to unlock special power-ups!
• Find and collect Scare Cards featuring famous monsters.
• The Scare Games continue soon with FREE updates that will include more characters and new games based on the other events!

Get ready to scare circles around everyone in this official Monsters University app!

Click Here To Download
Direct Download Link - Direct Download Link

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C4droid C C compiler v3 98 Apk Android

C4droid is a simple C/C++ IDE + C/C++ compiler for Android with Makefile support.
C4droid already has almost full C language support, so you dont need to wait when it will be added.
You can to write your own applications on Android phone, and run them. This app uses TCC and uClibc, so it has full support of ANSI C and some support of ISO C99. C4droid can be used for educational purposes or to practice in C language.
Some components of C4droid are LGPL-licensed. You can download used source code of TCC and uClibc on their websites (But TCC had been modified by me, so I recommend to email me to get modified source).
C4droid includes Android Terminal Emulator so you can to run your application comfortably.


To get C++ support you need:
1) Install GCC plugin (C4droid will ask you to install it).
2) Select G++ compiler in C4droid preferences.
3*) Use iostream, not iostream.h
4*) Add "using namespace std;" to your program (before int main)

To compile Makefile projects, open any file in the same folder with Makefile and long-click "Compile" to configure current directory (C4droid will create .c4droid configuration file when youll press Ok). After configuring folder, you can press compile button and C4droid will build your project.
Dont forget to enter executable name and select compilation mode (and press ok also, else changes will be discarded)

C4droid supports SDL, NativeActivity and Qt for GUI now, install SDL plugin for C4droid to use it (only GCC/G++ compiler is supported, so you need GCC plugin).
(SDL is detected with #include "SDL.h", NativeActivity is detected with #include "android_native_app_glue.h", Qt is detected with #include "QtGui").
There is an experimental support for Qt using necessitas, but note that its in alpha stage.
Qt support limitations:
1) Path to Ministro libraries is hardcoded (/data/data/org.kde.necessitas.ministro/files/qt/lib), so email me if it will change.
2) Only QtCore and QtGui libraries are supported by C4droid for now.
3) If youre compiling a single-file Qt app, you must add #include "yoursourcefilenamewithcpp.moc" to the end of file. If youre using .pro file for compilation, you dont need to do that.

Quick manual:
If you have found a bug or app is not working, email me.
If app crashes on start, reboot your device, its a Google Play/Android bug.
Long click save button to "save as", long click run to run with arguments.
Result of compilation (binary) is placed in "/data/data/com.n0n3m4.droidc/files/temp", because sdcard doesnt have permission for execution by default.
If you have "Illegal instruction" error, using internal compiler (TCC), install GCC plugin, GCC supports softfloat (by default).

Click here for Download
Direct Download Link - Direct Download Link

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The Great Fusion v1 8 2 Apk Android

HIlarious graphic adventure inspired by our childhood’s point and click games
★ Year 2022: Society has truly changed during the last decade. The good old times have vanished. Discover this unusual and hilarious graphic adventure inspired by our childhood’s point-and-click classic adventure games ★


The Great Fusion is a third person graphic adventure set in the year 2022. Rich people are richer and poor people are even poorer. Laws are absurd, the Copyright crusaders prosecute free culture and large corporations are managed by incompetents. And that’s science fiction, righ?

- Available on iOS and Android
- Entertaining story with hilarious dialogs
- Current affairs remarks with nods to social criticism
- Hand-drawn artwork
- Original soundtrack
- User-friendly interface
- Optimised for touch devices
- Multilanguage : English, Spanish, French, Italian. (German coming soon)

★About the game★

Max, a young and brilliant programmer, will fall into poverty and will fight to make a living trying to avoid falling for his own ignorance, experiencing thousands of crazy situations, amidst countless nods to classic graphic adventures and films from pop culture.

As the whole world appeared to be unified, borders were created to separate the rich area from the poor one. The age of unification has come, in what is known as "The Great Fusion". Put your anti-hero cape on and fight for what’s yours with Max’s help in this unusual and hilarious adventure.

This is the first science fiction adventure as real as life itself. An adventure that merges the best of classic graphic adventure games with the fun look and feel of current comics. Hilarious dialogs, videos of kittens, Quentin, Woody, robots, security officers in shorts, a lady with a rat-dog and many more characters who will cross your path. Run for your lives!


★Tired of first-person shooters?★

We all know zombies are cool, and killing them is even cooler. But the creators of "The Great Fusion" –a bunch of 28 year-old guys in robes- wanted to make a different game, which could recapture many of those good old times from the classics of the genre. Those witty conversations which help solving the continuous puzzles popping up at every turn...

It was a unique and unforgettable experience which can be rarely found in games today. Our priority has always been to make an alternative game with an intuitive interface which would allow us to enter Max’s world. We won’t have to be great heroes, we will not save or take over the World, but we will recreate one of the potential futures our society is unfortunately heading.


★Help us spreading the word★

If you like the game, help us by sharing it.

- Make some noice: tell your friends or anyone you think migh be interested in “The Great Fusion”.
- Use the share buttons in social media if you feel like it.
- A few sincere words: we are always trying to improve. We are delighted to receive your opinions and we will take them into account for future projects.

Click Here To Download
Direct Download Link - Direct Download Link

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Street Fighter IV HD v1 0 Google Play Updated Apk

Street Fighter IV HD v1.0 (Google Play Updated) Apk

Requirements: Android 2.1+
Overview: Playing Is Believing!
Street Fighter 4 delivers the first true fighting game on iPhone. This uncompromising fighter features all the visceral thrills, fantastic graphics and brilliant gameplay that are hallmarks of the series.
Long time Street Fighter fans can jump into the action and have an instant familiarity with the controls. For more casual players Street Fighter 4 features numerous settings and tutorials that put you on the path to world warrior.

Features:
-Fight as 14 Street Fighter characters in 11 different environments.
-Full move sets including Unique Attacks, Special Moves, Focus Attacks, Super Combos and Ultra Combos.
-For a true arcade experience, battle head-to-head on Bluetooth against friends and foes alike.
-Robust “Dojo” boot camp transforms neophytes into Street Fighter masters in five in-depth lessons.
-Customize the controls for your style of play. Move the buttons anywhere you want on the screen and set the level of transparency.
-Unleash super moves with a tap of the “SP” button, or toggle it off from the “Options” menu if you want to enter the button combo manually.
-Four levels of difficulty.

APK : Download
SD location : sdcard/SF_IV_DATA
Data : Download

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Espier Launcher for Android Phone

Espier Launcher for Android Phone

Youre feeling bored with the theme and launcher your Android phone? If so, you are very lucky to find this article, because at this occasion I will post about one of the unique launcher, which is Espier Launcher for Android Phone.

Whats the difference with another launcher? Actually does not look different, the point is equally our Android change the desktop, but a little different is the launcher has been supported by the grouping of folders.

In the screenshot above I group all applications to make it look more simple and not too many menus, and desktop. Just use 2 desktop. This can save a little battery, because many desktop and widgets on your desktop, then our batteries will also be wasteful as well.




Mirror Download

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Jagriti Yatra a journey of entrepreneurship through India

As part of our ongoing commitment to entrepreneurship around the world, we recently took part in a worthy experiment crisscrossing India. Jagriti Yatra is an annual train journey that takes more than 400 of Indias highly motivated youth (ages 20-26) on an 15-day trip to introduce them to India’s challenges, and to the individuals and institutions that are developing unique solutions to those challenges. The goal is to inspire these young people to develop and lead social and economic entrepreneurship in their own communities. Each year, around 50 experienced professionals also join the Yatra to serve as mentors, and this year, I—along with four other Googlers—went along for the ride.

This year’s “yatris” (participants) came from all four corners of the country—rich states and poor states, urban, semi-urban and rural. A large portion came from low-income rural families, and many of them (especially the women) had fought great odds to get a good education. Now, they wanted to give back to their communities.

The trip, which began in Mumbai on December 25 and returned on January 8, covered 8,500 kilometers and made 12 stops in a route that circumnavigated the entire country. Our days began at 5:30am and ended at 11:30pm, and the majority of time was spent pounding the pavement, from villages in Orissa and Uttar Pradesh to the suburbs of Madurai and Patna.

These visits brought us face-to-face with India’s major challenges. Confronted with the stark reality of youth abandoning their farming traditions, vast open-air garbage dumps in town centers, girls dropping out of school after eighth grade and unemployed undergraduates scrounging money to bribe their way into government jobs, the yatris were even more motivated to become agents of change in their country. The Yatra has led to a diverse range of startups, both planned and pre-existing—for example, I spoke with participants taking up organic farming in their villages, and to others who were inspired to establish career mentoring programs in their communities.

As first-time sponsors of this years Yatra (which focused specifically on issues in healthcare, agribusiness, water and energy) we provided not only financial support, but also WiFi for the train journey and an SMS channel for Jagriti Yatra followers to get updates on the Yatra over SMS. We also helped set up the organization with a YouTube channel and a Google+ page so they could chronicle and share their journey with the wider world.

Throughout, the energy of the group was incredible; everyone was infused with the feeling that all things are possible if you persist. Jagriti Yatra has become the event for college students and would-be young entrepreneurs to participate in (this year, the organization received 3,200 applications for less than 500 spots). It was great to see so many young people focused on making a positive impact on society through entrepreneurship.



For more personal stories from the journey, visit the Jagriti Yatra Google+ page. To register for next year’s journey, visit Jagriti Yatra’s registration page.

Posted by Adhi Kesarla, Principal, New Business Development

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Smurfs Village v1 1 5a Apk Android

It’s up to you to build a new village for the Smurfs to call home. PLEASE NOTE: Smurfs Village is free to play, but charges real money for additional in-app content.
Gargamel found the Smurfs’ village and scattered the Smurfs far and wide. With Papa Smurfs guidance, it’s up to you to build a new village for the Smurfs to call home.


Based on the original cartoon and comic art, players begin the game with only a single mushroom house and a lone plowed plot of land. From there, things quickly progress, allowing players to build specialized houses, elaborate gardens with colorful crops, bridges to span running rivers, trodden paths, and more.
------------------------

Features:
- Creativity is your only limit, build a complete Smurfs village from scratch.
- Play with your favorite Smurfs including Papa Smurf, Smurfette, Lazy Smurf, Baby Smurf, Handy Smurf and Jokey Smurf!
- Purchase Smurfberries via in-app purchase to speed up the growth of your crops and village.
- Play mini games like Greedy Smurf’s Baking Game and Papa Smurf’s Potion Mixing Game!
- Connect with friends through Facebook and send gifts to your friends villages!
- Play offline... manage your village anytime without having to connect to the internet.

Click Here To Download
Direct Download Link

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Inside view on ads review

This is the first in a series of posts that will provide greater transparency about how we make our ads safer by detecting and removing scam ads. -Ed.

A few weeks ago, we posted here about our efforts in fighting bad ads, and we shared a video with the basics of how we do it. Today I wanted to delve a little deeper and give some insight into the systems we use to help prevent bad ads from showing. Our ads policies are designed with safety and trust in mind—we don’t allow ads for malicious downloads, counterfeit goods, or ads with unclear billing practices, to name a few examples. In order to help prevent these kinds of ads from showing, we use a combination of automated systems and human input to review the billions of ads submitted to Google each year. I’m one of many engineers whose job is to help make sure that Google doesn’t show bad ads to users.

We’ve designed our approach based on a three-pronged strategy, each focused on a different dimension of the problem: ads, sites, and advertiser accounts. These systems are complementary, sharing signals among each other so that we can comprehensively attack bad ads.

For example, in the case of a site that is selling counterfeit goods, this three-pronged approach aims to look for patterns that would flag such a site and help prevent ads from showing. Ad review notices patterns in the ads and keywords selected by the advertiser. Site review analyzes the entire site to determine if it is selling counterfeit goods. Account review aims to determine if a new advertiser is truly new, or is simply a repeat offender trying to abuse Google’s advertising system. Here’s more detail on how we review each of these three components.

Ad Review
An ad is the snippet of information presented to a user, along with a link to a specific webpage, or landing page. The ads review system inspects individual ads and landing pages, and is probably the system most familiar to advertisers. When an advertiser submits an ad, our system immediately performs a preliminary examination. If there’s nothing in the ad that flags a need for further review, we tell the advertiser the ad is “Eligible” and show the ad only on google.com to users who have SafeSearch turned off. If the ad is flagged for further review, in most cases we refer to the ad as “Under Review” and don’t show the ad at all. From there, the ad enters our automated pipeline, where we employ machine learning models, a rules engine and landing page analysis to perform a more extensive examination. If our automated system determines an outcome with a high degree of confidence, we will either approve the ad to run on Google and all of our partners (“Approved”), approve the ad to show for appropriate users in specific locations (“Approved - Limited”) or reject the ad (“Disapproved”). If our automated system isn’t able to determine the outcome, we send the ad to a real person to make a final decision.

Site Review
A site has many different pages, each of which could be pointed to by different ads, often known as a domain. Our site review system identifies policy issues which apply to the whole site. It aggregates sites across all ads from all advertisers and regularly crawls them, building a repository of information that’s constantly improving as new scams and new sites are examined. We store the content of advertised sites and use both machine learning models and a rules engine to analyze the sites. The magic of the site review system is it understands the structure of language on webpages in order to classify the content of sites. Site review will determine whether or not an entire site should be disabled, which would prevent any ads leading to that site showing from any account. When the automated system isn’t able to determine the outcome with a high degree of confidence, we send it to a real person to make a decision. When a site is disabled, we tell the advertiser that it’s in violation of “Site Policy.”

Account Review
An account is one particular advertiser’s collection of ads, plus the advertiser’s selections for targeting and bidding on those ads. An account may have many ads which may point to several different sites, for example. The account review system constantly evaluates individual advertiser accounts to determine if the whole account should be inspected and shut down for policy violations. This system “listens” to a variety of signals, such as ads and keywords submitted by the advertiser, budget changes, the advertiser’s address and phone number, the advertiser’s IP address, disabled sites connected to this account, and disapproved ads. The system constantly re-evaluates all accounts, incorporating new data. For example, if an advertiser logs in from a new IP address, the account is re-evaluated to determine if that new signal suggests we should take a closer look at the content of the advertiser’s account. If the account review system determines that there is something suspect about a particular account with a high degree of confidence, it automatically suspends the account. If the system isn’t sure, it stops the account from showing any ads at all and asks a real person to decide if the account should be suspended.

Even with all these systems and people working to stop bad ads, there still can be times when an ad slips through that we don’t want. There are many malicious players who are very persistent—they seek to abuse Google’s advertising system in order to take advantage of our users. When we shut down a thousand accounts, they create two thousand more using different patterns. It’s a never-ending game of cat and mouse.

We’ve put a great deal of effort and expense into building these systems because Google’s long-term success is based on the trust of people who use our products. I’ve focused my time and energy in this area for many years. I find it inspiring to fight the good fight, to focus on the user, and do everything we can to help prevent bad ads from running. I’ll continue to post here from time to time with additional thoughts and greater information about how we make ads safer by detecting and removing scam ads.

Posted by David W. Baker, Director of Engineering, Advertising

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